It’s so bad, da’dum, that…
Vatican Radio has had to seek ad revenue for the first time in 80 years to offset the cost of keeping up programing in 45 languages.
Until now Vatican Radio has been paid for out of the Church’s central funds.
The Holy See has just published its finances, showing that it had a deficit for the second year running. The costs of Vatican Radio were partly to blame for the deficit.
The Church says donations were down in the past year because of the world’s current economic problems.
It will be a few months before it is known if the commercials are working and whether the audience accepts them.
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