It’s not as if I need a reminder that it’s the end of the quarter. But, if I did, I would be all set. Has your email box and voicemail exploded like mine the past few days?
Here are a couple examples that got me to unsubscribe:
- The state-wide campaign that utilizes a Constant Contact format that allows you to “fake a forward”. Just this morning I received an email that looked like a standard forwarded email (no border or header). It was addressed to me, “Dear Catherine”, and went on to suggest that my support was needed. Not until I scrolled down to see the forwarded message did I know for whom this support was so essential.
The takeaway from this is: Just because you CAN do it, doesn’t mean you should. - I got another one that I deleted right away so I can’t remember the exact pitch, but it was something along the lines of “Georgia needs you to support X”. The rest was much too heavy handed and condescending to influence me. Fortunately, it was someone I don’t support anyway.
The take away from this: Keep it simple and don’t talk down to us.
I prefer the direct approach: If you believe in my candidacy, help me reach more voters by contributing to my campaign. Dress that up with endorsements, issues, photos, but that’s the basic message that works for me.
What works for you? Do you have any favorites or guaranteed “unsubscribes”?
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